Mashable is reporting a rumor about Google creating their own smartphone device. This rumor is very interesting in light of some recent moves by Google to streamline it's geolocation services though eliminating street routing vendors teleatlas and navtec. Google recently shook up the geospatial industry by integrating parcels and streetview data to create their own geocoding engine. This change paved the way for Google to create it's own turn-by-turn navigation systems.
That move might have left apple as one of the remaining gatekeepers for geolocation and the mobile web. The iPhone is the most successful mobile platform at the moment and is probably the chief gateway for users to access Googles offerings. If the rumor proves true it could suggest that Google wants to cut out all the middlemen to reach the coveted local search/advertising market. A device subsidized by advertising could pose a real threat to smartphone manufacturers like Apple.
Apple recently formed it's own geospatial development team after acquiring placebase.com. It will be very interesting to see how apple might react to a new google branded smartphone.
More Stories:
Paul Bissett: GOOG = BORG, and I Mean That in the Nicest Way
Google Parcels are for Advertising
Map data updates for the United States
The Old Google Mind Trick…
Google Maps Now Uses Their Own Map Data
Creating sustainable competitive advantage
Apple Geo